Response to Dillion's Post

"If you were a CEO would you outsource right now?" The present status of today's economy has left corporations desperate for change and a chance to be financially stable. Every expense a company makes is crucial. Therefore as a CEO of a corporation, I would want to do everything in my power to keep my corporation alive. Outsourcing is a good place to start. If I could get the same products made in China as I could here in the United States, for half the cost, then that alone would boost my financial situation dramatically. As Dillion mentioned in his post, if more and more companies decide to use outsourcing, there will be less available jobs in the United States. That means that companies have to make the decision to whether or not they want to boost their company's financial situation now, and chance getting hit with losing jobs later, or and keep pushing to improve the economy without using outsourcing. If the economy was not currently going through a recession, do you think as many companies would be considering outsourcing?

Electronic Marketing (E-Marketing)

Electronic marketing is the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet. E-marketing has become more and more popular because it allows customers to see a company's products and all their features, specifications, and prices, all at the click of a mouse. Another positive aspect of e-marketing, is consumer feedback. Most websites have an area where customers can say whether or not they liked the product, their preferences, and needs to the company. This also allows for customers to be able to ask questions before purchasing the product. Not only does e-marketing allow for customer feedback, but it is also an excellent way for customers to receive updates about any promotions or sales that may be taking place each month. Trading stock is significantly easier for many customers online because they can complete their own orders.

There are a few characteristics when it comes to electronic marketing that customers should be aware of; addressability, interactivity, memory, control, accessibility, and digitalization. One of my favorite characteristics of e-marketing is digitalization. Digitalization allows a customer to track the product in which they have purchased. I recently purchased a new laptop, FedEx's online tracking service allowed me to follow my package and it was directly on time to what its estimated delivery time. The tracking system told me when my package was shipped, dropped off, picked up on the delivery truck, and then a final destination, date and time. This feature makes it possible for people who may be on the go constantly, to find the time to be home when their package is expected. Do you purchase any products online? If so, what advantages and disadvantages do you face? What is your favorite characteristic of e-marketing?