In response to Bobby Lyon's response...

"There are times when you can't always do the ethical thing, would you sell the names if it was the only way to save the business and the employees?"

It is easy to read this scenario and automatically think to yourself that you would never do that because it is unethical, however what we forget to do is put ourselves in John's situation. I completely agree that it is unethical for John to sell the names of his employees without consent, however I think there are different ways he can go about benefiting from this situation that could potentially save his business and employees. By John selling the names to the car salesman would automatically give him $8,000 and keep his business from going under or having to fire valuable employees. In return John would have to give up the names of his employees to the car salesman, who would probably try to pitch his automobile sales to those employees to encourage them to purchase a vehicle. The employees may have to deal with a nagging car salesmen, which is better than losing their job because their business was going under.

In response to Mallory Beam's response

Which segmenting variable do you think marketers use the most?

It seems as though many marketing managers use the demographic variable the most. The demographic variable segments markets according to age, gender, race, ethnicity, income, education, occupation, family size, family life cycle, religion, and social class. This specific market segmentation seems to be the most widely used because it can respond to almost any individual in society. It seems as though more and more products are being marketed to men or women, children or adults, etc. I bet most of the products people purchase have been segmented under the demographic variable. Almost all hygiene products are marketed according to gender. Many clothing stores try to appeal to certain occupation groups. For example, Express shows off its business attire on manikins throughout the store and in the store flyer to try and catch the attention of different customers shopping for suits. Another clothing store that uses demographic variable is Forever 21. Forever 21 makes it possible to find an entire outfit for less than thirty dollars. This draws the attention of not just female students, but also male. Forever 21 has expanded its clothing line so that they now carry male clothing. A vast percentage of Forever 21's success is due to the cost friendly prices that allow college students with low income, to afford to shop there. BJ's Wholesale Club allows customer to buy in bulk. This is extremely helpful for large families who may not have the time to go food shopping on a regular basis which therefore allows them to stock up. There are a million different products that will illustrate the demographic segmentation.

What do you think? Do you agree that the demographic variable is used the most? If not, which one do you believe is?