In Response to Kelcy's Environmentalism

In response to Kelcy's last question in her post, "what do you think the go green fad will be like in ten years? Will it be different from now? Will more companies support the go green efforts or will this fad end?" Due to the recession our country is currently facing, I think it is imperative for companies to be using their natural resources as much as they can to save money. Why use brand new materials when you can use recylced ones? I think the whole "go green" campaign should not be considered a fad, but almost a way of life. In order to keep our planet alive, companies, along with every individual, needs to do their part. Car companies are going to be continually looking for new models and aspects to add to these cars to make them more environmentally friendly and appealing to customers. Companies such as Poland Springs are going be cutting more and more out of their water bottles so that they use less materials. Even Disney is constantly researching ways in which they can become more Eco-friendly, by trying cut down the 80 toxic cleaners they use daily compared to the 12 non-toxic cleaners used at the animals park for animal safety. There is always more ways in which companies can better their products to help save the planet. So, in response to the question, yes I do believe that the "go green" campaign will be different in ten years, because more people will be taking advantage of this new way of life. I do no see "go green" fading out because it can only help the environment so why would we want to stop? How do you feel? Do you agree that in ten years more people will be taking part in the "go green" campaign?

Environmentalism as an Opportunity

"Is environmentalism more of an opportunity or threat to marketers?" This question could have a variety of answers depending on who you ask. Environmentalism could come as more of a threat to those who do not have the technology or money to keep up with the constant demand. On the other hand, it could be an seen as an opportunity for corporations to shine a little brighter while up against other companies.

Environmentalism has become a common theme through a variety of car companies. More and more models are being created to reduce greenhouse gases that are exposed to the environment. Ways in which companies reach these goals are by improving fuel efficiency, using different engines, and low carbon fuels. Some models that follow these new discoveries, are hybrids and plug-in vehicles. Companies such as Toyota, Honda and Ford are continually looking for new ways in which they can become more Eco-friendly. I believe that by doing this, the companies are creating a positive environment image that will attract more buyers to help improve their environment. Global warming is a never ending problem, by these companies taking a proactive approach, it will appeal to more buyers.

Another company that took the initiative to do something Eco-friendly to better their product and image was Poland Springs. Their water bottles now feature smaller caps to cut down on the amount of plastic used. By doing this, Poland Springs stands out against other companies such as Vitamin Water and Sobe Lifewater. Environmentalism gives companies more opportunities to come up with new products that will appeal to the public eye. How do you feel about environmentalism? Is there any other examples you can think of that demonstrates how environmentalism has helped or hurt marketing efforts?