Environmentalism as an Opportunity

"Is environmentalism more of an opportunity or threat to marketers?" This question could have a variety of answers depending on who you ask. Environmentalism could come as more of a threat to those who do not have the technology or money to keep up with the constant demand. On the other hand, it could be an seen as an opportunity for corporations to shine a little brighter while up against other companies.

Environmentalism has become a common theme through a variety of car companies. More and more models are being created to reduce greenhouse gases that are exposed to the environment. Ways in which companies reach these goals are by improving fuel efficiency, using different engines, and low carbon fuels. Some models that follow these new discoveries, are hybrids and plug-in vehicles. Companies such as Toyota, Honda and Ford are continually looking for new ways in which they can become more Eco-friendly. I believe that by doing this, the companies are creating a positive environment image that will attract more buyers to help improve their environment. Global warming is a never ending problem, by these companies taking a proactive approach, it will appeal to more buyers.

Another company that took the initiative to do something Eco-friendly to better their product and image was Poland Springs. Their water bottles now feature smaller caps to cut down on the amount of plastic used. By doing this, Poland Springs stands out against other companies such as Vitamin Water and Sobe Lifewater. Environmentalism gives companies more opportunities to come up with new products that will appeal to the public eye. How do you feel about environmentalism? Is there any other examples you can think of that demonstrates how environmentalism has helped or hurt marketing efforts?