Bruce Wichland's 4 P's of Marketing

In responding to Bruce's post on the 4 P's of the marketing mix, I agree with all the valid points he pointed out for each section. Location is one of the most important factors for an indivdual to factor in when deciding on a job. If the person is planning on traveling a great distance, they want to make sure that all the aspects of the job look promising, because if their is any negative vibes, there may be a price to pay. Due to the constant rises in the price of gasoline, an indivdual should make sure they are happy with their job, if they are going to be spending a great deal of their pay check in gas money to get there. Or if commuting is not an option for that indivdual, what would it take to get them to move closer to their place of work. Also as Bruce mentioned for promotion, the indivdual, or "product," needs make sure they demonstrate their most positive attributes that they can add to the business. Why should they get the job over the next guy? It is important to stand out against all other applicants, leaving that last impression in the company's heads after all interviews. What attributes could you bring to a company that may get you chosen for a job over someone else?