Electronic Marketing (E-Marketing)

Electronic marketing is the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet. E-marketing has become more and more popular because it allows customers to see a company's products and all their features, specifications, and prices, all at the click of a mouse. Another positive aspect of e-marketing, is consumer feedback. Most websites have an area where customers can say whether or not they liked the product, their preferences, and needs to the company. This also allows for customers to be able to ask questions before purchasing the product. Not only does e-marketing allow for customer feedback, but it is also an excellent way for customers to receive updates about any promotions or sales that may be taking place each month. Trading stock is significantly easier for many customers online because they can complete their own orders.

There are a few characteristics when it comes to electronic marketing that customers should be aware of; addressability, interactivity, memory, control, accessibility, and digitalization. One of my favorite characteristics of e-marketing is digitalization. Digitalization allows a customer to track the product in which they have purchased. I recently purchased a new laptop, FedEx's online tracking service allowed me to follow my package and it was directly on time to what its estimated delivery time. The tracking system told me when my package was shipped, dropped off, picked up on the delivery truck, and then a final destination, date and time. This feature makes it possible for people who may be on the go constantly, to find the time to be home when their package is expected. Do you purchase any products online? If so, what advantages and disadvantages do you face? What is your favorite characteristic of e-marketing?