In response to Kelcy's question

"If any company markets their product internationally, do you think the company will flourish no matter what? Or do you think there can be some issues with certain products being marketed internationally?"

No, I do not think that a company will solely flourish just by internationally marketing a product. The marketer needs to do research and find out what the other culture is like. Then after gathering the correct amount of information, the marketer can then adjust their product and marketing strategies to appeal to that countries specific needs and wants. Just as Kelcy mentioned in her post, marketers would not market cigarettes in the same fashion in the U.S as they would in a foreign country. Therefore it is important for marketers to take into consideration the needs of consumers in other countries or there may be issues with certain products being sold.