I recently read an article titled, Twitter debuts Promoted Tweets: Virgin America, Starbucks among the first to use service. The author tells about some companies that are using Twitter as a new way to market their companies. According to Porter Gale, VP of marketing for Virgin America stated "the people who follow us want to fly us and want good deals, so we are rewarding our best customers for following us." The purpose of these companies joining Twitter is so they can "enhance their conversation with existing followers." One ad you can locate under the Virgin America page reads as follows, "Send us Your Best Geek Moment", where various users would then send in pictures of themselves trying to use new technology. This is an opportunity for companies to really interact with their customers on a different level besides through websites and in store interactions.
Starbucks, one of the first companies to sign up for this new Twitter phenomena posted an ad that read "on 4/15 bring a reusable tumbler and we'll fill it with brewed coffee for free. Let's all switch from paper cups." Also, there is a link under the ad that tells about Starbuck's environmental philosophy. I found this to be the most interesting point in the article because after all the research we have done on Panera, it is interesting to see what the competition is doing to promote themselves to the public more.
The article states, "brands have to approach this as an opportunity to create dialogue and value." I believe that Twitter could be an opportunity for many companies to promote their business and get themselves out there more. What do you think? Do you think Twitter will become the new Facebook? Do you think all companies will begin to "Tweet?"
If you are interested in reading the article, here is the link:
http://www.dmnews.com/twitter-debuts-promoted-tweets-virgin-america-starbucks-among-first-to-use-service/article/167885/
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